In an absolute world
...a vodka could use the same ads for another 25 Years. This campaign broke the bottle mold.
Chicago OOH - A century has passed since the Cubs' last championship, giving rise to "The Curse of the Billy Goat" legend. As the story goes, a fan and his goat were ejected from the stadium due to the animal's objectionable odor. The fan was outraged and allegedly placed a curse upon the Cubs that they would never win a World Series again.